Favorite Ad #2

This is a classic ad for Wendy’s, called “Where’s the Beef?” (1984).

(Wendy’s is a fast food joint.)

I like this ad because:

It sells burgers. Wendy’s sales skyrocketed after this ad came out.

It is catchy. When this ad started playing in 1984, it was just a matter of time before everyone was saying “where’s the beef?”. Walter Mondale famously used the line during a Democratic primary debate, implying that his opponent’s ideas were all hot air. I am sure porn directors also got ideas from this ad.

It is straight to the point. People want only one thing on their burgers. Beef.

Full transcript of the ad:

[Three elderly women are looking at a burger, at a place called “Home of the Big Bun”. The “burger” has a big bun and a very small patty.]

Old Woman 1: It’s certainly is a big bun.

Old Woman 2: It’s a very big bun.

Old Woman 1: Big, fluffy bun.

Old Woman 2: It’s a very big, fluffy…bun.

Old Woman 3: Where’s the beef?

[Announcer: Some hamburger places give you a lot less beef on a lot of bun.]

Old Woman 3: Where’s the beef?

[Announcer: At Wendy’s, we serve a hamburger we modestly call a Single, and Wendy’s Single has more beef than a Whopper or Big Mac. At Wendy’s, you get more beef and less bun.]

Old Woman 3: Hey, where’s the beef? I don’t think there’s anybody back there.

[Announcer: You want something better, you’re Wendy’s kind of people.]

One Response to Favorite Ad #2

  1. […] In Ads on 18 May 2009 at 9:36 pm This is the third ad in the series, after the Volkswagen and Wendy’s […]

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