Adicolor Ads

What is Adicolor? Basically a white Adidas sneaker with a paint set to paint over the shoes. Adicolor shoes were issued in 1983 and re-issued in 2005.

In 2006, Adidas got seven directors to direct seven short films corresponding to seven colors. I still remember these ads when they came out.

The films reflect the eclectic tastes of the directors: pornstar whacking moles, robot dystopia ala-Blade Runner, absurdist animation. None of them has anything to do with shoes or Adidas. A few of them (e.g. pink & black) belong squarely in the WTF category.







Saving the best for last,



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